Top 5 Social Apps Performance in Costa Rica Q4 2022

In the fourth quarter of 2022, the top 5 social apps in Costa Rica displayed a variety of trends in terms of downloads, revenue, and active users. This analysis, sourced from Sensor Tower, provides an overview of the performance of TikTok, Facebook, Instagram, X, and TikTok Now.

TikTok experienced fluctuations in its weekly revenue, reaching a peak of approximately $14K in early October and ending the quarter at around $9.5K. Weekly downloads saw a high of about 54K in late October, with some variability throughout the quarter, finishing strong at around 43K in the last week of December. Active users remained robust, hovering around 1.2M to 1.3M weekly.

Facebook maintained a fairly stable download rate, ranging between 18K to 23K weekly downloads. Revenue showed minor fluctuations, peaking at around $1.6K in mid-October and ending the quarter slightly above $1K. The number of active users remained consistently high, increasing from approximately 3.3M to 3.4M over the quarter.

Instagram had a steady download performance, with weekly downloads varying between 18K and 24K. Revenue showed a slight upward trend, peaking at $271 in the final week of December. Active users were relatively stable, fluctuating around 1.7M throughout the quarter.

X displayed moderate download numbers, with weekly downloads ranging from 5K to 7K. Revenue was minimal, peaking at $9 in the last week of December. Active users remained consistent, around 390K weekly.

TikTok Now, a newer entrant, saw its highest weekly downloads in late September with approximately 42K but experienced a significant decline, ending the quarter with around 488 downloads. Active users mirrored this trend, starting at about 57K and dropping to around 22K by the end of December.

These insights from Sensor Tower highlight the varying performance of social apps in Costa Rica during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.